Performance Marketing Associate - Book of the Month (August 2021-Present)

Recruited for an opportunity to work in-house, for a book subscription service, partnering with the Director of Marketing to manage the paid media portfolio (Facebook, TikTok, Experimental Channels). 

Integrated Media Manager- WITHIN (March 2021 - July 2021)

Promoted to SME (Search Marketing Specialist) and Inegrated Media Manager on the Nike client team. 

Managed app acquisition and new hire training for search as well as daily/weekly/ad-hoc reporting.

Collaborated with a team of 2 search specialists to test at scale, and manage the account's >$MM annual spend.

Integrated Media Strategist - WITHIN  (March 2019 - March 2021)

Digital Marketing Intern- WITHIN  (August 2018 - October 2018)

Executed against search, social, and programmatic display needs for a range of clients. From building out campaigns, to mining on search and creative analysis/reporting on social channels (Facebook/Instagram, Pinterest, Snapchat).

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Event Marketing Committee Chair- BUMA (February 2018 - April 2018)

Managed team of 8 students, to implement marketing strategy for annual WHRW music festival.

Strategized online awareness for the campus event using Instagram, Spotify & Buzzfeed to drive >250 attendees.

Coordinated outreach to local businesses & organizations to increase local community/sponsor attendance 300% Y/Y.

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Marketing & Communications Intern- oneTRUEzone (June 2017 - August 2017)

Consulted with OTZ owner on campus bulletin marketing materials, to improve student attendance at events.

Informed in-house team how to simplify the design to better convery information about events.

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Digital Marketing Intern- Consumer Reports (June 2017 - August 2017)

Evaluated messaging trends, ad campaigns, and site design to inform CR's positioning amidst market proliferation.

Regulated CR’s ad targeting strategy by fielding paid traffic & maintaing blacklists, reducing content issues to < 1%.

Conducted quality assessment for outbound tests, assessing >50 samples per A/B test, to identify inaccuracies and inconsistencies between challengers, before launch.

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